Lumene & Upside

The past year definitely effected our plans, but luckily it did not impact relations with our friends and partners. We are happy to be working with Lumene again and invite you to the world of beauty products, which fascinate us. Soon the brand from Finland will introduce a number of cool new arrivals – we will gladly share all the information with you. Stay tuned!

Upside for Shiseido

We launched a campaign to highlight a long-awaited perfume new arrival by Shiseido - Ginza eau de parfum. To open out the idea of perfumers who carol the whole palette of feminity - from strength and passion to fragility and tenderness - we invited different but utmost talented female influencers to share their feelings about the new product. Yang Ge, Anna Ayvazyan and Ksenia Molotkova were among those fascinated by the new fragrance. 

Tagline Awards

Four more awards in our collection! Xiaomi x AYTLO collaboration was marked with bronze Tagline award. We received two silver awards for the Let Mi See drive-in cinema case in «Creative concept» and «Creative concept in two weeks» nominations, whereas bronze award comes for «the best campaign for art, culture and entertainment». Totally the Let Mi See case was rewarded with six awards!

Upside for Zarina

Since last Summer we manage performance-based influencer marketing campaigns for Zarina. We can not share the conversion value, but we are proud to announce the reach achieved within the past 6 months: campaigns audience exceeded 5 mln.

Advertising campaign for MosBuild

Our client list was replenished by the International  building and interiors trade show MosBuild, one of the top five building trade shows in the world. Our task was to provide traffic through social media advertising. Our digital team exceeded targets more than twice!

Projects for L'Etoile portfolio brands

Here is an update on the projects we manage for beauty brands from L’Etoile portfolio. There are always many of them underway, they all are fabulous, it is impossible to pick the best. So we just want to keep you posted on our latest engagements – influencer marketing campaigns for W7, Lottie London, Ciaté London, Baldessarini and Body Natur, where the overall reach is hitting 25m! 


We started cooperation with Sebbin, the French manufacturer of implants for reconstructive and plastic surgery. The company's background counts more than 35 years of practical clinical experience, sticking to top stability indicators in the category. 

First project for Shiseido Group

We conducted the first project for Shiseido Group: we introduced to opinion leaders the new limited edition collection Enchanted Lake by Clé de Peau Beauté. The collection has been designed by the artist Daria Petrilli, who illustrates fairy tales. She got inspired by the Swan Lake ballet love story. The collection turned out to be really fairy, so not only opinion leaders enjoyed it, but also us.

Event Awards Russia

We are excited to start the Spring with our successful nomination in one of the biggest event festivals Event of the Year, winning the Gold award with one of our cases for Xiaomi. The Xiaomi LetMiSee campaign featuring a drive-in cinema on Aviapark shopping mall rooftop is already a winner of Silver award in BEMA (best experience marketing awards), but nothing compares to the first place.  

Let's save Russia's nature not only on photos

This year Xiaomi partners with WWF, supporting among other projects grant contest for Russian wildlife sanctuaries and national parks. Within one month (February 21 – March 21) 1000 RUR from every sold in key POS new Mi 10T smartphone will be conveyed to WWF – this action is called “Let’s save Russia’s nature not only on photos”.  We, from our side, are travelling with opinion leaders to lake Baikal to capture its beauty with MI 10T Pro camera.