Projects for L'Etoile portfolio brands

Here is an update on the projects we manage for beauty brands from L’Etoile portfolio. There are always many of them underway, they all are fabulous, it is impossible to pick the best. So we just want to keep you posted on our latest engagements – influencer marketing campaigns for W7, Lottie London, Ciaté London, Baldessarini and Body Natur, where the overall reach is hitting 25m! 

First project for Shiseido Group

We conducted the first project for Shiseido Group: we introduced to opinion leaders the new limited edition collection Enchanted Lake by Clé de Peau Beauté. The collection has been designed by the artist Daria Petrilli, who illustrates fairy tales. She got inspired by the Swan Lake ballet love story. The collection turned out to be really fairy, so not only opinion leaders enjoyed it, but also us.

Event Awards Russia

We are excited to start the Spring with our successful nomination in one of the biggest event festivals Event of the Year, winning the Gold award with one of our cases for Xiaomi. The Xiaomi LetMiSee campaign featuring a drive-in cinema on Aviapark shopping mall rooftop is already a winner of Silver award in BEMA (best experience marketing awards), but nothing compares to the first place.  

Let's save Russia's nature not only on photos

This year Xiaomi partners with WWF, supporting among other projects grant contest for Russian wildlife sanctuaries and national parks. Within one month (February 21 – March 21) 1000 RUR from every sold in key POS new Mi 10T smartphone will be conveyed to WWF – this action is called “Let’s save Russia’s nature not only on photos”.  We, from our side, are travelling with opinion leaders to lake Baikal to capture its beauty with MI 10T Pro camera.

International event & communications festival

We are proud Silver award winners in Bema (best experience marketing awards), in The best integrated campaign nomination with one of our cases for Xiaomi! 25 super busy days and sleepless nights spent on Xiaomi Let Mi See site, were appreciated. In Summer 2020 our safe drive-in cinema on Aviapark shopping mall rooftop was the first to open in Moscow after the lockdown.

Online presentation of Geox new collections

To showcase Geox SS 21 collections, we developed a website with a light and discreet design, with interweaved elements of constructivism thus mirroring the main concept of the new models of shoes and outerwear.


Xiaomi & SimpleWine collaboration

To execute a joint project of Xiaomi & SimpleWine we invited an American photographer Tim Saccenti, known by his works for Sony Music, Gucci, King Kong magazine, Depeche Mode, Coldplay, Adidas и Mercedes-Benz international. Inspired by creative potential of Mi 10T Series, Tim shot a lookbook of taste images of wines. All photos were shot on Mi 10T Pro smartphone, they are displayed on a specially designed landing page developed by our creative studio. To highlight the collaboration we also launched a special project on Snob and designed POS materials for wine shops in Moscow, Saint Petersburg and Rostov-on-Don.

Xiaomi x AYTΛΟ Creative

To unveil the capacity of the premium series of Xiaomi smartphones Mi 10T, we suggested the street fashion brand AYTΛΟ Creative to create a capsule collection. The designers were inspired by the functionality of the smartphones and brought into prints the concept of the four unique light filters: Cyberpunk, Gold Vibes, Black Ice and Color Focus. The collection of clothes and accessories is available in the pop-up store in Tsvetnoy shopping center. The new smartphones are availbale for pre-order there as well.

Testing the Xiaomi smartphone on Twitch

Upside and Xiaomi conquer Twitch! It is on this mega-popular video streaming platform that we decided to announce a big newcomer - the Xiaomi Poco F2 Pro.
Buster, dinablin and dmitry_lixxx tested the smartphone's functions, including gaming.

New client: Rummo

The roots of Italian family-run company Rummo date back to 1846, when Antonio Rummo built a small mill in Benevento.  Today, there is a factory in its place where high-quality pasta has been produced for over a century. Chefs and gourmands all over the world love the brand's products, and we are happy to tell Russian consumers about its special characteristics.  Upside is responsible for the brand’s PR, Instagram and influencer marketing.