Summer vacation in Provance with Le Petit Olivier

The skin care products of Le Petit Olivier contain only natural ingredients from Provance. To introduce the brand to the Russian consumer, we held an influencer tour to the homeland of the brand. The total reach on YouTube and Instagram amounted to 540k.

Upside new brand identity

We launched Upside Cloud creative studio and immidiately shifted our attention onto our own brand identity. Being already known on the market, we strived for aligning Upside’s idendity to our 360-degree platform of capabilities. Follow the link to learn more on the brand insight and results. 

Case study
Influencer marketing campaign for Sportmaster

«Our footwear can withstand any city challenges» – that’s the CAT Intruder tagline. 11 digital influencers with total OTS exceeding 1 mln were invited to test this statement and make fair reviews on Instagram.

New Lanvin fragrance launch

To promote the new Lanvin perfume, A Girl in Capri, we invited 100 digital influencers to Food Embassy restaurant. Our guests got into the spirit of an Italian party and willingly published Stories (469) and regular posts (56). The technical reach exceeded 34 mln.

Projects for Podruzhka retail chain

In January 2019 Upside managed a media event for Podruzhka cosmetics retail chain. In April we were in charge of the flagship store opening event in Okhotniy Ryad shopping centre, and in June we opened the first store in Krasnodar.

Uriage brochure in Mother&child magazine

For Uriage, we designed a 16-page brochure with tips on newborn baby care as an insert for the summer issue of Mother&child magazine. Our creative studio was in charge of creative concept, design and copywriting.

Dockers’ smart cotton in layperson terms

Dockers’ smart cotton in layperson terms
popmech.ru, the online authority on popular science, issued an article about the cutting-edge technologies used by Dockers. Follow the link to learn about fabrics that do not need ironing, are ideal for hot weather or even acrobatics.

Upside created a Russian language website for Triumph

Upside was chosen by Triumph, a German lingerie brand, to create a showcase website featuring collections, POS and a clean responsive navigation. Click here to check what we came up with.

Launch of Upside Cloud creative studio

We are delighted to present Upside Cloud, our creative studio offering a full-service of creative disciplines. Follow us on Instagram for inspiration and news.

Visit of Geox designer to Moscow

Legendary Italian designer Ernesto Esposito visited Moscow to attend Geox event at Evropeyskiy shopping center and meet editors-in-chief of fashion and lifestyle magazines, holding a Neapolitan pasta cooking class.

Upside announces a new client win in beauty category

Effective April, 2019 Upside provides PR services to Oriflame. For media inquireis, please contact Olga Nelidova, Sr PR manager (beauty category).

New Trussardi fragrance launch party

More than 700 guests attended the launch of the Sound of Donna fragrance at Icon club. CEO of Angelini Beauty Matias De Alzua specially arrived to Moscow to be present at the event. The show included performances of the Bolshoi’s prima ballerina Elena Obraztsova, poet Ah Astakhova and singer Sati Kazanova.

Start of cooperation with Triumph & sloggi

Two German underwear brands were added to our portfolio. Scope of services for Triumph includes SMM, influencer marketing and media service, whereas for sloggi we manage market reviews and media service.

Upside announces a new client win

Effective February 1st, 2019 we manage PR function for Knauf, one of the biggest international manufacturer of innovative building materials and systems. In the past 25 years the company has invested €1.5 bln into the Russian building sector and opened or significantly reconstructed 19 factories with German quality standards.

Digital collaboration of Xiaomi & Yandex.Taxi

At the end of December Xiaomi and Yandex.Taxi ran a social media contest offering prizes by both of the brands. Upside was in charge of influencer marketing activities and resulted in 3,8 mln outreach.

Geox media day

The Italian brand Geox introduced its new collection to the Russian media and opinion leaders. The launch took place in Royal Studio mansion, and as always, got everybody's attention: the S/S collection offers jackets and footwear with extra level of air permeability.

Upside's workplace on Sostav.ru

One of the top marketing media in Russia visited our new office to release a review on the interior design and workplace culture. Follow the link to read the article.

Glamour Best of Beauty 2018 results

The Glamour Best of Beauty 2018 jury announced the best new products of the year. We are delighted to announce that our 6 accounts celebrated their well-deserved wins: Payot, Uriage, Sesderma Russia, Lumene, Moschino and Versace.

Trip to Georgia with Xiaomi

Чтобы оценить превосходные качества и цветопередачу камеры нового смартфона Xiaomi Mi 8 Lite, мы отправились в осенний Тбилиси вместе с журналистами и блогерами. Также в рамках проекта была реализована коллаборация с Ташей Алакоз: художница разработала дизайн лимитированного бьюти-бокса Krygina for Xiaomi.

Social media marketing for Lumene Russia

Check out our award-winning case study to discover SM solutions we've produced for Lumene in 2018.

Case study
Performance campaign for Uzhniy residential estate

In 2018 Upside was honored to be the recipient of the Tagline’s award in performance marketing. As a result of the campaign we cut CPA by 50% and simultaneously increased the amount of leads by 60%. Please click here for details.

Case study
Multifaceted campaign for VernadSky residential estate

This case study shows how efficient and prompt in dealing with client requests we are. Within one week we developed a web page, brand identity, planned and launched a multifaceted campaign to generate leads and awareness, as well integrated IP-telephony with the call tracking, CRM and real estate sales platforms to build a holistic sales pipeline.

Case study
Seeding campaign for Lottie London

In October Upside successfully completed the large-scale seeding campaign for Lottie London, one of the brands distributed exlusively at L’Etoile stores. More than 500 digital influencers could test the bestseller makeup products and shared feedback with their followers. Total OTS exceeded 37.5 mln.

Case study
Multichannel project for Pupa

Pupa threw a grand party in October to celebrate the launch of Vamp! Explosive Lashes mascara. The winners of a social media contest, mass media representatives and influencers attended the event.

Case study
Russian digital influencers at Burberry fragrance launch in London

A series of events took place in London to celebrate the launch of the new Her fragrance by Burberry. Russian digital influencers with more than 1.2 mln followers attended the events. Upside coordinated the project and provided travel support.

Dockers new collection launch at Upside's showroom

In August the American brand Dockers announced cooperation with Upside, and in September we hosted a cozy brunch for fashion editors to present the current collection. The event was held at Upside’s showroom where all the novelties are presented: soft flannel shirts, warm knitwear and, of course, khaki pants, famous all over the world for their quality and comfort. For more information on the collection, please refer to Anelia Ruzho, Sr Fashion PR manager.

Tervolina's first store to feature contemporary interior design

In September Tervolina remodeled its first location to an updated contemporary store design, inspired by Piet Mondrian. Within the restyling framework, we created trendy shopping bags and staff uniform, and hosted key mass media representatives and loyal digital influencers at the grand opening.

Kiss Payot challenge

Check out the new case on Kiss Payot Instagram challenge. The total number of participants reached 305 with 89 GIF’s in the longest chain of air kisses. 

Case study
Brand identity for Grand Hills residential estate

We are delighted to share the results of our creative collaboration with Grand Hills, a mid-range residential estate in Krasnogorsk. The brand identity was to address relatively young and trendy customers.

Case study
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