YouTube launch campaign for XIAOMI Redmi Note 7
April 2019

In April 2019, we conducted a YouTube campaign celebrating the launch of XIAOMI Redmi Note 7. Top bloggers tested the new smartphone and played with the Crazy for More product tagline in their videos. The preparatory phase took 2 weeks. Below are the results of the campaign.

Aims and objectives

Building awareness and aspiration.

Delivering product values and messages to the right TA.

Solution

Video reviews by reputable 
reach-building bloggers.

WYLSACOM

Valentin Petukhov

7 427 343 subscribers

Views: 974 161

Reactions: 126 643

IT’S MAMIX

It's Mamix

7 152 345 subscribers

Views: 5 200 349

Reactions: 372 738

Maksim Yakimenko

Stupidmadworld

610 582 subscribers

Views: 149 643

Reactions: 9 556

Rozetked
845 290 subscribers

Views: 144 394

Reactions: 39 916

Kik obzor
789 349 subscribers

Views: 51 872

Reactions: 3 465

ЗВЕРЬЕ
1 058 171 subscribers

Views: 100 472

Reactions: 3 111

Varlamov
740 952 subscribers

Views: 142 104

Reactions: 6 167

Mobiletelefon.ru
307 851 subscribers

Views: 41 176

Reactions: 1 776

6 804 171
views
17 238 969
campaign reach
563 372
reactions