This case study shows how efficient and prompt in dealing with client requests we are. Within one week we developed a web page, brand identity, planned and launched a multifaceted campaign to generate leads and awareness, as well integrated IP-telephony with the call tracking, CRM and real estate sales platforms to build a holistic sales pipeline.
Generating 350 qualified leads (calls and inquiries)
Building brand awareness
Forming image of a high-end residential estate available at the price of a premium class property
Translating the advantages and winning over competitive environment
Brand Identity design, copywriting;
Architectural rendering, developing floor and apartment plans;
Developing a web page and placing pixels to track audiences and conversions.
Launch of a week-long teasing campaign on real estate websites;
Collecting audiences for further retargeting campaigns;
Generating feeds for real estate websites;
Setting up ad accounts.
Campaign launch with different channels: OOH, print media, real estate websites and lead management.
Renders with different angels of the building were modeled in 5 days.
Integration of IP-telephony with the call tracking, CRM and real estate sales platforms allowed to:
Open list of premium sources
Frequency limitation (6-8 contacts)
Profiling customers, look-alike modeling
Targeting based on social and demographic features and interests
Budget split for search and display (Yandex & Google Display networks) – 60/40
Using competitor brand keywords
Social media lead ads resulted in a steady flow of leads, however regular formats with link to the web page allowed to put less pressure on the sales manager of the residential estate
Focus on Facebook and users of mobile devices
Premium and regular ad formats on relevant websites
Detailed information available on the real estate websites, including up-to-date prices and apartment plans
Tracking the complete customer lifecycle from the first interaction on a conversion to the purchased piece of real estate
The gradual activation of media and data-driven campaign management in October resulted in more than 5.000 visits from paid channels per day.