Re-branding of Sportown fitness club
June 2018

Sportown is the largest fitness center in Southeast Moscow. In 2018 the team felt their look was dated and didn’t match their offering. We were asked to create a consistent visual identity designed for a holistic landscape and based upon the naming and concept: Sportown is a fitness universe with open air facilities for adults and kids. The color solutions encapsulate Sportown’s personality and fit every visual element that faces the public.