Xiaomi has been showing high smartphone sales for several years, thanks to a combination of high-quality technologies and a wide price range. Despite such active growth, the brand does not have a clear emotional positioning. As part of the launch of Redmi Note 8 Pro, we proposed a completely new concept of the event, where it was possible not only to reveal all the advantages of the new smartphone, but also to inspire the audience, engaging guests in the aesthetics of the cyber universe.
Organize an event to launch the new Xiaomi product: Redmi Note 8 Pro.
Design a conceptual, catchy product presentation that would be radically different from classic brand events.
To tell partners, media, bloggers and Xiaomi-fans about the advantages of the phone: a 64 mpx camera and a powerful processor for real gamers.
We came up with the Mi Cyber Land concept, which included various interactive formats for all categories of guests. Inspired by the movie “Blade Runner 2049” and the aesthetics of cyberpunk our art studio developed the entire visual concept of the event.
Mi Cyber Land is a futuristic, stylish space that allows you to demonstrate all the advantages of the new Xiaomi smartphone.
The visualization would not be complete without the unique font that we developed especially for Mi Cyber Land. Visitors could see it in films as well as the most popular futuristic games.
In the special area you could test the camera of the Redmi Note 8 Pro smartphone by taking a photo, as well as get your digital portrait as a gift.
In order to reflect one of the main functions of the phone, we invited partners:
The eSports team 7Star, which plays the World of Tanks Blitz, demonstrated the technical characteristics of the phone by holding several games live. According to the guys, the phone did not heat up and even “didn’t lag” at the maximum settings.
It was also decided to entrust the camera check to a professional photographer Ivan Dementievsky from National Geographic.
For this, a four-day trip to the Caucasus was organized, where Ivan tried all of the camera modes, as well as the smartphone itself in different conditions.
The photographer demonstrated that the camera is capable of taking photos of the highest quality.