In 2007 the team of Lumene Russia faced the challenge of repositioning the brand from mass market to mastige. Our team helped develop and implement communication strategy that conveyed a new brand concept to the target audience. At the end of 2018 we won a Silver award in Tagline Awards for the social media rebranding campaign.
Change brand perception and translate new message.
In 2017 the team of Lumene Russia faced a challenge re-positioning the brand from mass market to mastige.
Developing and running a new SM and content management strategy.
NEW BRAND IDEA