An event for digital influencers was organized to celebrate the new A Girl in Capri fragrance by Lanvin launched in L’Etoile stores. Upside invited 100 opinion leaders to the event, thus providing reach on social media exceeding 30 m.
Our main objective was to build product awareness through opinion leaders. The efficiency was measured by two parameters: technical reach and the amount of mentions on social media accounts.
Making sure 100 relevant top opinion leaders all showed up at the event in the begining of Summer was challenging, but we accomplished this mission. Due to the fact that all invitees attended and posted IGC, KPIs were exceeded by 75%.