Influencer marketing campaign for Lanvin A Girl in Capri
June 2019

An event for digital influencers was organized to celebrate the new A Girl in Capri fragrance by Lanvin launched in L’Etoile stores. Upside invited 100 opinion leaders to the event, thus providing reach on social media exceeding 30 m.

Main objective

Our main objective was to build product awareness through opinion leaders. The efficiency was measured by two parameters: technical reach and the amount of mentions on social media accounts.

KPI's: mentions
300
OTS
20 m.

Implementation

Making sure 100 relevant top opinion leaders all showed up at the event in the begining of Summer was challenging, but we accomplished this mission. Due to the fact that all invitees attended and posted IGC, KPIs were exceeded by 75%. 

Alyona Shishkova
@missalena.92
      followers
6,5 m.
Hanna
@offi.hanna
followers
2,5 m.
RESULTS 
Mentions on SM
525
Reactions
>190k.
Campaign reach
35 m.