In May 2018, L’Etoile announced the launch of Color your life make-up category with 12 brands sold exclusively at L’Etoile shops.
Top make-up artists and digital influencers visited 10 cities in 3 days to hold in-store workshops for L’Etoile customers.
The project was confirmed within a week before launch.
The scope of service included but was not limited to:
All invited OL’s published posts and Stories dedicated to the project.