Light it up 
UPSIDE is a Moscow-based agency founded in 2010 with holistic approach to communication that closely ties conventional & new disciplines.
Performance marketing
PR and Influencer marketing
Media service and research
Event management
Social media marketing
UPSIDE CLOUD
360
°
Positioning

Bespoke solutions provided to a limited number of clients.

We work on projects that we believe in and give it all our energy. To achieve the best result you have to delve into the client's business, process that requires great deal of time and responsibility. That is why we prefer building strong long-term relationship with our clients based on mutual agreement and trust. 

Disciplines

Upside is about development and implementation of communication strategies and tactic campaigns involving event marketing, digital, PR, media planning&buying.

Services

Awards

2021

Event Awards Russia

Golden award for Xiaomi LetMiSee case

1

Bema

Silver award for Xiaomi LetMiSee case

2

Tagline Awards

Nominations

Best creative campaign

2

Best creative campaign made ready within 2 weeks

2

Best campaign for art/culture/entertainment

3

Best collaboration

3

2020

Bema

2 projects in the short list

Socially oriented photo exhibition by Xiaomi & "Vyhod" foundation

Event to launch Xiaomi Redmi Note 8 Pro

2019

Tagline Awards

NOMINATIONS

Best self-promo social media campaign

2

Best self-promo ad campaign

2

Best campaign in arts, culture and entertainment

2

3

Best social media campaign focused on HR

3

Best SEA campaign

3

№2 in fashion SMM agencies rating

Aссording to Ruward

№8 in beauty SMM agencies rating

Aссording to Ruward

Creative studio

Creative ideas, brand identity and other visual solutions, copywriting and production.

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