News

LYCON PINKINI PRESENTATION

A new line of Brazilian wax Pinkini Brazilian Care by Lycon was launched at Wax & Go salon on Komsomolsky Avenue. Upside was responsible for the event management and guest management.

14.03.2018

A new brand in Upside's portfolio

Effective March 2018, Upside provides SMM and Influencer marketing services to the French perfumery brand Marina de Bourbon. Fragrances created by Princess Marina de Bourbon are today available in 70 counties.

01.03.2018

SEVENTEEN PRESENTATION

On February the 20th, UPSIDE organised a beauty breakfast for bloggers at Ararat Park Hyatt hotel. The event was dedicated to the launch of the new arrival - collection of lipsticks by the Greek brand Seventeen.

20.02.2018

INFLUENCER MARKETING FOR PAYOT BY UPSIDE

Our partnership with the French brand Payot has been extended: apart from social media marketing, Upside is responsible for influencer marketing effective February 2018. Contact person for inquiries regarding opinion leaders in Upside is Ekaterina Tumeneva.

01.02.2018

UPSIDE PARTNERS WITH RESPUBLIKA BOOKSHOP CHAIN, TAKING OVER PROMOTING CHRISTMAS PRODUCT RANGE, AS WELL AS OTHER PROJECTS

We signed our first PR-contract with Respublika bookshop chain. Please contact Anelia Ruzho for media inquiries.

13.12.2017

OUR BEAUTY CLIENTS ARE WINNERS OF GLAMOUR BEST OF BEAUTY 2017 AWARDS

All beauty brands in our portfolio are the winners of Glamour Best of Beauty Awards. Products by Lumene, Sesderma, Uriage, Payot and Cutrin are voted best in different categories.

11.12.2017

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