News

BARBOUR PRESS DAY

Legendary UK brand Barbour recently presented its autumn/winter 2017/18 collection in Moscow. The event was held at the Scissor Street beauty salon, where guests had their hair styled a la Kate Middleton and were shown the process of waxing jackets.

25.04.2017

DOROTHY PERKINS PRESENTATION IN MOSCOW

The presentation of Dorothy Perkins' spring/summer collection was held at the Turandot restaurant. This new season the clothes and accessories of the British brand are offered exclusively at lamoda.ru and can be ordered anywhere in Russia.

15.03.2017

PAYOT SELECTS UPSIDE TO PROVIDE SMM SERVICE IN RUSSIA

Upside has been appointed to handle SMM for the French brand in Russia. Starting in 2017, Upside will be in charge of the brand properties on Facebook, Instagram and Vkontakte.

LAUNCH OF CLARINS HYDRA-ESSENTIEL COLLECTION

December 15, Upside welcomed digital influencers at the launch event of new Clarins Hydra-Essentiel.

15.12.2016

PRESENTATION OF MARK & SPENCER LIMITED COLLECTION

Alexa Chung’s new Marks & Spencer collection was unveiled in full at the special event in Europeyskiy Mall.

07.12.2016

GEOX SS’17 PRESS DAY

Geox presented its SS collection of shoes, jackets and coats to the fashion editors and stylists of the key Russian Mass Media. The Italian design aligned with breathable technologies were highly appreciated by the guests of the presentation.

30.11.2016

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