UPSIDE MANAGES SOCIAL MEDIA ACCOUNTS FOR CUTRIN
In August, the Finnish Cutrin brand known for its excellence in making hair care products, became a new addition to Upside’s SMM beauty portfolio. 45 years of experience, “green” philosophy mixed with high technologies — the brand has a lot in store both for professionals and beautyholics.01.09.2017
UPSIDE HANDLES PR & SMM STRATEGY OF LUMENE
Effective August, 1, Upside is the official press office, as well as Social Media and Influencer Marketing campaigner for Lumene – an established beauty brand originating from Finland. The company is undergoing rebranding – its organic products produced from arctic water and one of nature’s most potent plants are now promoted in the masstige segment.01.08.2017
FRENCH BRAND URIAGE - UPSIDE’S NEW CLIENT
Effective August 1, Upside is the official communication agency of the French brand Uriage. Scope of services includes PR, Media Service, Event Management, Influencer and Social Media Marketing. We strongly recommend skincare products based on the unique properties of Uriage thermal spring water.01.08.2017
CLARINS MARATHON #MEONLYSTRONGER
On the occasion of the release of the new Clarins body care product, our team debuted a three-week marathon on social media, motivating users to improve their physical shape. Girls were first inspired by Lena Letuchaya, Vladlena Varlamova and Tanya Rybakova, and later other opinion leaders also joined in. The total coverage of the campaign exceeded 3 million people, and 3,000 social media users downloaded the motivational program. Check out the project case.
In June, we held an event called Your Chance with Clarins to help expand the CRM base of Clarins.ru. Over the span of a month, announcements for the event managed to get 1,416 reposts on social media, and the quantity of participants exceeded 6,700. More than 200 participants used a discount coupon in the online store. Check out the project case.
Clarins Contest #IBelieveInRed
In April, Clarins celebrated the third anniversary of its online store in Russia. In honor of this event, we held a large-scale contest with participation from 448 social media users. Its total coverage reached more than 2 million people, and Clarins’ fan base grew by 7,000 subscribers. Check out the project case.01.08.2017
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