News

CAPSULE COLLECTION BY BANANA REPUBLIC X OLIVIA PALERMO

The long-awaited capsule collection created by Banana Republic in collaboration with Olivia Palermo was launched in Moscow, in SEVEN restaurant. Traditionally, Upside was responsible for event and guest management.

26.09.2017

UPSIDE LAUNCHES BANDI ON SOCIAL MEDIA IN RUSSIA

Effective September, Upside team manages SMM activities of Bandi a new brand to the Russian market, originating from South Korea. In less than a decade the manufacturer of ecofriendly nail polishes and hand care products gained leadership trend-setting positions in its region.

01.09.2017

RUSSIAN FOOTWEAR BRAND TERVOLINA - UPSIDES NEW CLIENT

Effective September, Upside is the official press office for the Russian footwear brand Tervolina. The company sets ambitious targets and heads to promising perspectives of business expansion and renewal. Tervolina portfolio already includes exciting collaboration with the prominent U.S. designer Jeffrey Campbell.

01.09.2017

UPSIDE MANAGES SOCIAL MEDIA ACCOUNTS FOR CUTRIN

In August, the Finnish Cutrin brand known for its excellence in making hair care products, became a new addition to Upsides SMM beauty portfolio. 45 years of experience, green philosophy mixed with high technologies the brand has a lot in store both for professionals and beautyholics.

01.09.2017

UPSIDE HANDLES PR & SMM STRATEGY OF LUMENE

Effective August, 1, Upside is the official press office, as well as Social Media and Influencer Marketing campaigner for Lumene an established beauty brand originating from Finland. The company is undergoing rebranding its organic products produced from arctic water and one of natures most potent plants are now promoted in the masstige segment.

01.08.2017

FRENCH BRAND URIAGE - UPSIDES NEW CLIENT

Effective August 1, Upside is the official communication agency of the French brand Uriage. Scope of services includes PR, Media Service, Event Management, Influencer and Social Media Marketing. We strongly recommend skincare products based on the unique properties of Uriage thermal spring water.

01.08.2017

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