News

INFLUENCER MARKETING FOR PAYOT BY UPSIDE

Our partnership with the French brand Payot has been extended: apart from social media marketing, Upside is responsible for influencer marketing effective February 2018. Contact person for inquiries regarding opinion leaders in Upside is Ekaterina Tumeneva.

01.02.2018

UPSIDE PARTNERS WITH RESPUBLIKA BOOKSHOP CHAIN, TAKING OVER PROMOTING CHRISTMAS PRODUCT RANGE, AS WELL AS OTHER PROJECTS

We signed our first PR-contract with Respublika bookshop chain. Please contact Anelia Ruzho for media inquiries.

13.12.2017

OUR BEAUTY CLIENTS ARE WINNERS OF GLAMOUR BEST OF BEAUTY 2017 AWARDS

All beauty brands in our portfolio are the winners of Glamour Best of Beauty Awards. Products by Lumene, Sesderma, Uriage, Payot and Cutrin are voted best in different categories.

11.12.2017

TERVOLINA SS18 ADVERTISING CAMPAIGN

In December UPSIDE PR team organized a photoshoot of Tervolina SS18 advertising campaign.

08.12.2017

TERVOLINA MEDIA DAY

Tervolina, a Russian footwear brand with 25 years of history, released its SS18 footwear and accessories collection. The decorations of the hall at StandArt hotel were inspired by the Russian ballet theme.

06.12.2017

UPSIDE HAS BEEN AWARDED THE TAGLINE AWARDS 2017 IN THREE DIFFERENT CATEGORIES

This year its been the first time that Upside made an application for Tagline Awards, and we are delighted that we are now among the top 25 Russias SMM agencies. Weve also won awards in the following nominations: Best social media strategy for a retail company; E-mail marketing; Best run e-CRM startegy.

24.11.2017

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