News

Upside participates in Tagline Awards 2017

We have entered Tagline Awards 2017 competition — the highest digital marketing award in Russia. We are nominees in the categories Social media accounts management/community building. Among other cases, we submitted our highlight projects with Payot and Uriage.

01.11.2017

UPSIDE BECOMES PRESS OFFICE FOR EUROITALIA IN RUSSIA

EuroItalia announced start of cooperation with Upside in November. We are now press office of the company in Russia being responsible for perfumes Versace, Moschino and Missoni. Contact person for media and influencers is Olga Nelidova, who joined the team last fall.

01.11.2017

LOVELY U BY LIU JO LAUNCH

Italian brand Liu Jo and Emilie Coppermann, a renown French perfumer, launched Lovely U, a new fragrance for women, in Moscow. The event took place in Royal Studio, Upside was responsible for event and guest management.

24.10.2017

CAPSULE COLLECTION BY BANANA REPUBLIC X OLIVIA PALERMO

The long-awaited capsule collection created by Banana Republic in collaboration with Olivia Palermo was launched in Moscow, in SEVEN restaurant. Traditionally, Upside was responsible for event and guest management.

26.09.2017

UPSIDE LAUNCHES BANDI ON SOCIAL MEDIA IN RUSSIA

Effective September, Upside team manages SMM activities of Bandi – a new brand to the Russian market, originating from South Korea. In less than a decade the manufacturer of ecofriendly nail polishes and hand care products gained leadership trend-setting positions in its region.

01.09.2017

RUSSIAN FOOTWEAR BRAND TERVOLINA - UPSIDE’S NEW CLIENT

Effective September, Upside is the official press office for the Russian footwear brand Tervolina. The company sets ambitious targets and heads to promising perspectives of business expansion and renewal. Tervolina portfolio already includes exciting collaboration with the prominent U.S. designer Jeffrey Campbell.

01.09.2017

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