Our clients are winners of Cosmopolitan Beauty Awards
On October, the 24th, the jubilee ceremony of Cosmopolitan Beauty Awards took place. The Spanish brand Sesderma and the French brand Uriage were honored to be awarded first prizes. Congratulations to our partners!25.10.2018
Payot social media case study
Here’s a brief case study on the Payot’s social media strategy in 2018. Follow the link to learn more about our achievement and learnings.
SEEIDING CAMPAIGN FOR LOTTIE LONDON
In October Upside sucessfuly comleted the large-scale seeding campaign for Lottie London, one of the brands distributed exlusively at L’Etoile stores. More than 500 digital influencers could test the bestseller makeup products and and shared feedback with their followers. Total OTS exceeded 37.5 mln.
Upside in digital agencies rankings
Last year Upside was ranked in Tagline’s top 25 SMM agencies. While we are looking forward to the publication of Tagline’s 2018 report, RuWard has already published its rankings, and Upside is listed in several disciplines. In SMM, we have improved our rankings and scored 40 points to the previous result.23.10.2018
MULTICHANNEL PROJECT FOR PUPA
Pupa threw a grande party in October to celebrate the launch of Vamp! Explosive Lashes mascara. The winners of a social media contest, mass media representatives and influencers attended the event.22.10.2018
RUSSIAN DIGITAL INFLUENCERS AT BURBERRY FRAGRANCE LAUNCH IN LONDON
A series of events took place in London to celebrate the launch of the new Her fragrance by Burberry. Russian digital influencers with more than 1.2 mln followers attended the events. Upside coordinated the project and provided travel support.15.10.2018
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