News

SEVENTEEN PRESENTATION

On February the 20th, UPSIDE organised a beauty breakfast for bloggers at Ararat Park Hyatt hotel. The event was dedicated to the launch of the new arrival - collection of lipsticks by the Greek brand Seventeen.

20.02.2018

INFLUENCER MARKETING FOR PAYOT BY UPSIDE

Our partnership with the French brand Payot has been extended: apart from social media marketing, Upside is responsible for influencer marketing effective February 2018. Contact person for inquiries regarding opinion leaders in Upside is Ekaterina Tumeneva.

01.02.2018

UPSIDE PARTNERS WITH RESPUBLIKA BOOKSHOP CHAIN, TAKING OVER PROMOTING CHRISTMAS PRODUCT RANGE, AS WELL AS OTHER PROJECTS

We signed our first PR-contract with Respublika bookshop chain. Please contact Anelia Ruzho for media inquiries.

13.12.2017

OUR BEAUTY CLIENTS ARE WINNERS OF GLAMOUR BEST OF BEAUTY 2017 AWARDS

All beauty brands in our portfolio are the winners of Glamour Best of Beauty Awards. Products by Lumene, Sesderma, Uriage, Payot and Cutrin are voted best in different categories.

11.12.2017

TERVOLINA SS18 ADVERTISING CAMPAIGN

In December UPSIDE PR team organized a photoshoot of Tervolina SS18 advertising campaign.

08.12.2017

TERVOLINA MEDIA DAY

Tervolina, a Russian footwear brand with 25 years of history, released its SS18 footwear and accessories collection. The decorations of the hall at StandArt hotel were inspired by the Russian ballet theme.

06.12.2017

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