Launch of Pupa Sport Addicted

Upside was in charge of influencer marketing activites aimed at promoting Pupa Sport Addicted line on social media. Top Russian athletes posted their reviews on Instagram: Olympic tennis champion Elena Vesnina, multiple 13-time champion of Europe in rhythmic gymnastics Yana Kudryavtseva and winner of the Asian Championships in rhythmic gymnastics Elizabeth Nazarenkova.

Geox at Usadba Jazz Festival

In June 2018, Geox partnered with Usadba Jazz Festival at the Arkhangelskoe Estate. The brand presented its bright and airy stand with a variety of animation options for adults and kids. Dont miss the upcoming festival in St. Petersburg planned for July 28.


New brand in Upsides portfolio

Since June 2018, Upside has assumed functions as Russian press office for Emanuel Ungaro. From the PR Department Olga Nelidova is responsible for working with the brand.


Geox Press Day

On May 17, the Royal Studio Mansion hosted the presentation of Geox. The Italian innovative brand presented its Fall-Winter collection of shoes and jackets based on breathable technologies.


Eisenberg Clients Day with Igor Akinfeev

On the eve of the World Cup, the French perfumert and skin care brand Eisenberg gave all fans an autograph session of Igor Akinfeev, the most titled Russian football player. The brands consumers could get a ball or a t-shirt with an autograph and take a memorable photo.



A new collection of beauty products by Seventeen was launched in Moscow in Baltschug Kempinski Hotel, on April, 24th. The newly arrived products are made from all organic ingredients like fruit and oils. Event-management and decorations were conducted by Upside.


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