Glamour Best of Beauty 2018 results

The Glamour Best of Beauty 2018 jury announced the best new products of the year. We are delighted to announce that our 6 accounts celebrated their well-deserved wins: Payot, Uriage, Sesderma Russia, Lumene, Moschino and Versace.


Performance campaign for Uzhny residential estate

In 2018 Upside was honored to be the recipient of the Taglines award in performance marketing. As a result of the campaign we cut CPA by 50% and simultaneously increased the amount of leads by 60%. Please click here for details.

Upside has been awarded the Tagline Awards 2018 in two categories

The 2018 awards ceremony took place on 30 November, and we were honored to be this years recipients of two awards Silver Social Media Marketing and Bronze Performance Marketing.


Influencer marketing campaign for Caudalie

In November, 2018 we held a reminder campaign for Caudalie Resveratrol [Lift]. We engaged celebrities and opinion leaders on social media and held a digital media campaign to build reach and credibility. Check out the link for further details.


Trip to Georgia with Xiaomi

To test the exceptional performance of the camera set on Mi 8 Lite smartphone, we invited journalists and influencers to an inspirational tour to Tbilisi. Additionally, a limited edition of the Krygina beauty box was developed by Tasha Alakoz within the framework of the launch campaign.


Upside is an approved K50 partner

Upside is pleased to announce a strategic, certified partnership with K50, a leading AI-based machine learning platform, that optimizes Yandex.Direct campaigns.


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