News

Geox Press Day

On May 17, the Royal Studio Mansion hosted the presentation of Geox. The Italian innovative brand presented its Fall-Winter collection of shoes and jackets based on breathable technologies.

17.05.2018

Eisenberg Clients Day with Igor Akinfeev

On the eve of the World Cup, the French perfumert and skin care brand Eisenberg gave all fans an autograph session of Igor Akinfeev, the most titled Russian football player. The brands consumers could get a ball or a t-shirt with an autograph and take a memorable photo.

15.05.2018

LAUNCH BY SEVENTEEN

A new collection of beauty products by Seventeen was launched in Moscow in Baltschug Kempinski Hotel, on April, 24th. The newly arrived products are made from all organic ingredients like fruit and oils. Event-management and decorations were conducted by Upside.

24.04.2018

BOSS SS 18 COLLECTION LAUNCH IN GUM

SS 18 The Summer of Ease collection was launched in the BOSS flagship store in GUM on April, the 3rd. Vogue editor-in-chief Maria Fedorova, digital influencer Alexandra Novikova and sports journalist Maria Komandnaya were headliners at the event. Musical atmosphere was composed by DJ Vitaly Kozak. UPSIDE team was responsible for the event management.

03.04.2018

LYCON PINKINI PRESENTATION

A new line of Brazilian wax Pinkini Brazilian Care by Lycon was launched at Wax & Go salon on Komsomolsky Avenue. Upside was responsible for the event management and guest management.

14.03.2018

A new brand in Upside's portfolio

Effective March 2018, Upside provides SMM and Influencer marketing services to the French perfumery brand Marina de Bourbon. Fragrances created by Princess Marina de Bourbon are today available in 70 counties.

01.03.2018

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