PUBLIC TALK AT BARBOUR STORE
Upside arranged a public talk with Alex Dubas on the first day of October Barbour. The renowned radio host and traveller shared charming stories about Scotland and described some of its amazing traditions.01.10.2016
LIMITED EDITION OF UPSIDE SUMMER BAGS
This Summer Upside has released its limited edition of bags filled with skin and hair care products from the beauty brands of the agency. A set of original postcards has also been developed to celebrate the brightest season of the year. The bags were distributed among influencers. The opportunity-to-See has reached 2,5 million, and that’s just the beginning.
INFLUENCER RELATIONS FOR KENGURU
This year Kenguru, the Russian chain store of designer clothing and equipment for pregnancy and children, is celebrating its 20th anniversary. On this occasion, Kenguru has launched a 10-week fashion marathon supported by the most influential mommies and mommies-to-be of the Russian Instagram. Upside is in charge of the complete Influencer Marketing scope.
GEOX HAS CHOSEN UPSIDE TO LEAD ITS SMM IN RUSSIA
Upside and Geox have enhanced cooperation and added SMM to the regular PR scope
GEOX AW 17 PRESS DAY
Geox presented the A/W collection to Russian journalists and bloggers. Among the main innovations: Nordplus jackets for strong frost and the enlargement in the kids’ range – breathable jackets and Nebula sneakers.25.05.2016
LEE STAFFORD CLIENT DAYS IN MVIDEO
Together with M.Video Lee Stafford Electricals held a series of in-store events coincided with school proms. The guests were invited to have their hair dressed and print out Instagram pictures using Upside’s Instaprinter service.june 2016
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