Performance projects for Lumene

In April 2018, we run two performance-based projects for Lumene. The first one was aimed at driving sales of a new Lähde micellar water at a partner online store, check out the project case. The second case describes an email lead campaign help in support of Harmonia line. Check out it here.

Restaurateur's day in the Kremlin Palace

Upside took an active part in decorating and running animation program on the Moscow restaurateur Day in the Kremlin Palace. Almost 6.000 guests attended the event.


Presentation of Colour Your Life Category at L'Etoile

At the end of May, LEtoile, the largest chain of beauty stores in Russia, presented its Color Your Life product category conjoing 12 exlusive make-up brands. Upside was in charge of influencer marketing and guest management at two events in Moscow and running the national tour with 9 workshops held by famous make-up artists in regions. The total reach on Instagram and on YouTube amounted to 1.285.000.

May 2018

Launch of Pupa Sport Addicted

Upside was in charge of influencer marketing activites aimed at promoting Pupa Sport Addicted line on social media. Top Russian athletes posted their reviews on Instagram: Olympic tennis champion Elena Vesnina, multiple 13-time champion of Europe in rhythmic gymnastics Yana Kudryavtseva and winner of the Asian Championships in rhythmic gymnastics Elizabeth Nazarenkova.

Geox at Usadba Jazz Festival

In June 2018, Geox partnered with Usadba Jazz Festival at the Arkhangelskoe Estate. The brand presented its bright and airy stand with a variety of animation options for adults and kids. Dont miss the upcoming festival in St. Petersburg planned for July 28.


New brand in Upsides portfolio

Since June 2018, Upside has assumed functions as Russian press office for Emanuel Ungaro. From the PR Department Olga Nelidova is responsible for working with the brand.


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