News

LAUNCH BY SEVENTEEN

A new collection of beauty products by Seventeen was launched in Moscow in Baltschug Kempinski Hotel, on April, 24th. The newly arrived products are made from all organic ingredients like fruit and oils. Event-management and decorations were conducted by Upside.

24.04.2018

BOSS SS 18 COLLECTION LAUNCH IN GUM

SS 18 The Summer of Ease collection was launched in the BOSS flagship store in GUM on April, the 3rd. Vogue editor-in-chief Maria Fedorova, digital influencer Alexandra Novikova and sports journalist Maria Komandnaya were headliners at the event. Musical atmosphere was composed by DJ Vitaly Kozak. UPSIDE team was responsible for the event management.

03.04.2018

LYCON PINKINI PRESENTATION

A new line of Brazilian wax Pinkini Brazilian Care by Lycon was launched at Wax & Go salon on Komsomolsky Avenue. Upside was responsible for the event management and guest management.

14.03.2018

A new brand in Upside's portfolio

Effective March 2018, Upside provides SMM and Influencer marketing services to the French perfumery brand Marina de Bourbon. Fragrances created by Princess Marina de Bourbon are today available in 70 counties.

01.03.2018

SEVENTEEN PRESENTATION

On February the 20th, UPSIDE organised a beauty breakfast for bloggers at Ararat Park Hyatt hotel. The event was dedicated to the launch of the new arrival - collection of lipsticks by the Greek brand Seventeen.

20.02.2018

INFLUENCER MARKETING FOR PAYOT BY UPSIDE

Our partnership with the French brand Payot has been extended: apart from social media marketing, Upside is responsible for influencer marketing effective February 2018. Contact person for inquiries regarding opinion leaders in Upside is Ekaterina Tumeneva.

01.02.2018

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