Digital collaboration of Xiaomi & Yandex.Taxi

At the end of December Xiaomi and Yandex.Taxi run a social media contest offering prizes by both of the brands. Upside was in charge of influencer marketing activities and resulted in 3,8 mln outreach.


Geox media day

The Italian brand Geox introduced its new collection to the Russian media and opinion leaders. The launch took place in Royal Studio mansion, and as always, got everybody's attention: the S/S collection offers jackets and footwear with extra level of air permeability.


Upsides workplace on

One of the top marketing media in Russia visited our new office to release a review on the interior design and workplace culture. Follow the link to read the article


Glamour Best of Beauty 2018 results

The Glamour Best of Beauty 2018 jury announced the best new products of the year. We are delighted to announce that our 6 accounts celebrated their well-deserved wins: Payot, Uriage, Sesderma Russia, Lumene, Moschino and Versace.


Upside has been awarded the Tagline Awards 2018 in two categories

The 2018 awards ceremony took place on 30 November, and we were honored to be this years recipients of two awards Silver Social Media Marketing and Bronze Performance Marketing.


Trip to Georgia with Xiaomi

To test the exceptional performance of the camera set on Mi 8 Lite smartphone, we invited journalists and influencers to an inspirational tour to Tbilisi. Additionally, a limited edition of the Krygina beauty box was developed by Tasha Alakoz within the framework of the launch campaign.


News 1 - 6 of 120
First | Prev. | 1 2 3 4 5 6 7 8 9 10 11 | Next | Last All