UPSIDE is a communication agency providing an integrated approach to PR, Event Management, Media Service, Digital & Influencer Marketing.
Meet the team
The company was founded in 2010 by top marketing and media managers who had been dreaming of an ideal work environment to unite employees with similar professional background and personal values.
“People may hear your words, but they feel your attitude”.
John C. Maxwell
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking”.
“If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants”.
“Whenever you see a successful business, someone once made a courageous decision”.
Peter F. Drucker
Strategic PR Director
"Be yourself. Everyone else is already taken".
Influencer Marketing Manager
"Anyone who keeps the ability to see beauty never grows old".
"Theory is when you know everything but nothing works. Practice is when everything works but no one knows why. In our lab, theory and practice are combined: nothing works and no one knows why".
"You never get a second chance to make a first impression".
Client Service Director
“Everything you can imagine is real”.
Head of projects
“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful”.
"People don’t know what they want until you show it to them".
"Work as if you were to live forever and treat others as you were to die tomorrow".
"You might prove anything by figures".
Head of SMM
"Work Hard, Dream Big".
«Happiness is not in doing what you want, but to want what you do».
“Happiness can be found in the darkest of times, if one only remembers to turn on the light”.
“Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has”.
“It is better to be adventurous than cautious, because fortune is a woman”.
"There are two kinds of people: those who back-up and those who back up already".
"The best job is a highly paid hobby".
«A creative man is motivated by the desire to achieve, not by desire to beat others».
"Good design is obvious. Great design is transparent".
"You’re familiar with the phrase ‘Man’s reach exceeds his grasp’? It’s a lie. Man’s grasp exceeds his nerve".
"The man who thinks he can do without the world mistakes. The man who thinks the world can`t do without him mistakes even more".
Francois de La Rochefoucauld
"Do what you can, with what you have, where you are".
"You won't go wrong if you do it correctly".
We prefer implementing integrated strategies that cover online and offline communication outlets. Effective PR is impossible without collaborating with online opinion leaders and getting mentioned on social media, while the results of digital initiatives skyrocket with the help of offline support.
We have connected personal principles to the knowledge we had gained over the years of working on the media market. We develop strategies based on the unique needs of the brand, as well as the data of the leading media research companies and personal insight.
It would take long to describe our expertize in Event Management, but we’ll let the accomplished cases speak for themselves. We manage events of diverse formats – from cozy media presentations to large scale city fes
In order to win the information clutter, the communication should be creative and personalized. The efficiency of tactical PR tends to zero, and only multichannel and well planned communication strategies still guarantee a high score.
Social Media Marketing
We constantly work with key social media – develop exclusive content and build an emotional contact with the audience. Every project is in care of a professional team, including strategists, content managers, editors and social media advertising specialists.
Search Engine Marketing
Search engine marketing consists of Search engine optimization, or SEM (process of improving the visibility of a website in search engines' organic search results), and Search engine advertising, or SEA (advertising modules placed on search websites and targeted to match key search terms). Efficient strategy and tactics - based on the analysis of user behavior metrics - guarantee successful conversions.
We enjoy established relations with Digital Influencers and celebrities, and implement short- and long-term projects to build image and boost sales results.