About us

UPSIDE is a communication agency providing an integrated approach to PR, Event Management, Media Service, Digital & Influencer Marketing.

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Meet the team

The company was founded in 2010 by top marketing and media managers who had been dreaming of an ideal work environment to unite employees with similar professional background and personal values.

  • Anton

    General Manager

    “People may hear your words, but they feel your attitude”.
    John C. Maxwell

  • Anna

    Managing Partner

    “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking”.
    Steve Jobs

  • Olga

    Managing Partner

    “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants”.
    David Ogilvy

  • Elina

    Chief Accountant

    “Whenever you see a successful business, someone once made a courageous decision”.
    Peter F. Drucker

  • Polina

    Junior accountant

    "Events of great consequence often spring from trifling circumstances".
    Titus Livius

  • Olga

    Strategic PR Director

    "Be yourself. Everyone else is already taken".
    Oscar Wilde

  • Elizaveta

    Opinion leaders's manager

    “A dream becomes a goal when action is taken toward its achievement”.
    Bo Bennett

  • Olga

    Opinion leaders's manager

    “Nothing must interfere with the development of the hero inside of you”.
    Irvin D. Yalom

  • Olga

    Senior PR Manager

    “Life is really simple, but we insist on making it complicated”.

  • Anelia

    PR Manager

    "Theory is when you know everything but nothing works. Practice is when everything works but no one knows why. In our lab, theory and practice are combined: nothing works and no one knows why".
    Albert Einstein

  • Maria

    PR Manager

    "You never get a second chance to make a first impression".
    Coco Chanel

  • Alexandra

    PR assistant

    “It does not matter how slowly you go as long as you do not stop”.

  • Ekaterina

    Client Service Director

    “Everything you can imagine is real”.
    Pablo Picasso

  • Daria

    Account director

    “Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful”.
    Herman Cain

  • Elena

    Senior Account Manager

    “To improve is to change; to be perfect is to change often.”
    Winston Churchill

  • Alena

    Senior Account Manager

    "People don’t know what they want until you show it to them".
    Frédéric Beigbeder

  • Maria

    Account Manager

    "The problem is that, without risking, we run the risk of more than one hundred times".
    Marcus Aurelius

  • Gulnara

    Editorial Director

    "Work as if you were to live forever and treat others as you were to die tomorrow".
    Lev Tolstoy

  • Goar


    “Thinking is the hardest work there is, which is probably the reason why so few engage in it”.
    Henry Ford

  • Anna


    "You might prove anything by figures".
    Thomas Carlyle

  • Sonya

    Junior project manager

    “No one is useless in this world who lightens the burdens of another”.
    Charles Dickens

  • Nadezhda

    Junior project manager

    “If you want to build a ship, don’t drum up the men to gather wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea.”
    Antoine de Saint-Exupéry

  • Maria

    Head of SMM

    "Work Hard, Dream Big".

  • Alexandra

    SMM Manager

    “Happiness can be found in the darkest of times, if one only remembers to turn on the light”.
    Albus Dumbledore

  • Anastasia

    SMM Coordinator

    “Never doubt that a small group of thoughtful, committed, citizens can change the world. Indeed, it is the only thing that ever has”.
    Margaret Mead

  • Kseniya

    SMM assistant

    “Progress is impossible without change, and those who cannot change their minds cannot change anything.”
    George Bernard Shaw

  • Alexandra

    Community manager

    "The main thing is to do everything with passion. It terrifically brightens your life".
    Leo Landau

  • Andrey

    Digital Expert

    "There are two kinds of people: those who back-up and those who back up already".

  • Sergey

    Digital manager

    "If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse".
    Abraham Lincoln

  • Mikhail

    Digital manager

    "If you want me to kill dragons every Wednesday and Saturday, I'll be on call."
    Robert A. Heinlein

  • Vladislav

    Digital Manager

    "The man who thinks he can do without the world mistakes. The man who thinks the world can`t do without him mistakes even more".
    Francois de La Rochefoucauld

  • Dmitriy


    "There are only two ways to live your life. One is as though nothing is a miracle». The other is as though everything is a miracle".
    Albert Einstein

  • Sergey

    Event Manager

    "Think big!"

  • Alexey

    Event Manager

    "The best job is a highly paid hobby".
    Henry Ford

  • Olga

    Event Manager

    "Without deviation from the norm, progress is not possible".
    Frank Zappa


    Art director

    "An idea that is not dangerous is unworthy of being called an idea at all".
    Oscar Wilde

  • Ekaterina


    "Simplicity is a necessary condition of beauty".
    Leo Tolstoy

  • Viktoria

    Junior designer

    "And those who were seen dancing were thought to be insane by those who could not hear the music".
    Friedrich Nietzsche

  • Maria

    HR Manager

    "You’re familiar with the phrase ‘Man’s reach exceeds his grasp’? It’s a lie. Man’s grasp exceeds his nerve".
    Nikola Tesla

  • Ekaterina

    Senior Creative Project Manager

    "Anyone who keeps the ability to see beauty never grows old".
    Franz Kafka

  • Ekaterina


    "The only person with whom you have to compare ourselves, is that you in the past. And the only person better you should be, this is who you are now".
    Sigmund Freud

  • Kholik


    "What happened, happened".

  • Denis

    Courier driver

    “If you don't quit, and don't cheat, and don't run home when trouble arrives, you can only win”.
    Shelley Long

  • Aleksandr


    “Anyone who has never made a mistake has never tried anything new.”
    Albert Einstein


We prefer implementing integrated strategies that cover online and offline communication outlets. Effective PR is impossible without collaborating with online opinion leaders and getting mentioned on social media, while the results of digital initiatives skyrocket with the help of offline support.